Danish model Freja Beha Erichsen is rumoured to be the new face of cosmetics giant Maybelline, fronting a campaign set to roll out during New York Fashion Week this month.
Currently the face of Valentino's Valentina fragrance, this would be Erichsen's first beauty campaign. Other names set to star in the ads include Brazilian model Aline Weber and long-time Maybelline face Emily Didonato.